Case Study: EdenTree Investment Management boosts visibility and brand profile with Vested

EdenTree Investment Management boosts share of voice with Vested across Reuters, Bloomberg and the Daily Telegraph

EdenTree Investment Management, a pioneer in UK ethical investing, faced the challenge of reinvigorating its marketing and standing out in a noisy industry to reassert its market leadership. The firm partnered with the vendor Vested to achieve these goals through enhanced PR and marketing activities.

Vested implemented a targeted media engagement strategy to communicate EdenTree's unique insights, supported the launch of two new funds, and helped develop a social media strategy. This resulted in a revitalized newsroom, increased visibility in top-tier outlets like Reuters and Bloomberg, and growth in inbound media requests. An EdenTree executive confirmed that the partnership with Vested added value and was aligned with their business strategy for growth.

EdenTree Investment Management