Case Study: Berkadia builds a lead generation machine with Vested

Berkadia launches institutional lead gen with Vested and tracks clicks, emails and sales leads seamlessly

Berkadia, a commercial real estate firm, faced a challenge in launching a targeted lead generation program after a major acquisition. They lacked the necessary infrastructure and processes to accurately target their campaign and their website could not quickly create business-line specific pages. Berkadia hired Vested to build a lead generation program leveraging digital tools, including a marketing automation platform.

Vested began with an audit of Berkadia's Salesforce and Pardot systems to ensure accurate lead tracking. They then built a variety of landing pages and email templates to feature thought leadership and listings. This provided Berkadia with a full suite of assets to launch their campaign. As a result, Vested's institutional landing page became Berkadia's go-to destination, and they are now able to seamlessly track clicks, emails, and sales leads.

Berkadia