Case Study: Bailard achieves a unified, easier-to-navigate website with Vested

Bailard launches a single, easier-to-maintain website with Vested

The asset management firm Bailard needed to merge its separate Wealth Management and Institutional website offerings into a single, compliant, and easy-to-navigate site as the company became more integrated. They engaged the vendor Vested to design a new brand experience and website architecture to address this challenge.

Vested implemented a two-phased solution, beginning with stakeholder interviews and a competitive audit to develop new user flows and a sitemap. They created custom photography and content to showcase Bailard's culture and ensure brand consistency. The result was the successful launch of a cohesive new Bailard.com that is easier to maintain and helps strengthen sales enablement. Vested delivered a unified site that compliantly integrates both business divisions under a single domain.

Bailard