Case Study: Thistle saves time and hires 3 key employees with Vested Technology

Thistle Filled Several Key Growth Sales and Marketing Roles Critical to Product and Market Expansion

Thistle, a consumer goods company specializing in plant-based meal delivery, faced challenges in recruiting key sales and marketing talent due to a small, busy internal team that relied solely on unqualified inbound applicants. To support its expansion, the company partnered with Vested Technology to improve its outbound recruiting efforts for specialized roles.

Vested Technology solved this by identifying target companies that matched Thistle's business model and crafting personalized outreach to engage passive, high-quality candidates. This strategy delivered over 100 qualified candidates and resulted in three key hires. The partnership saved Thistle an estimated 115 hours of internal effort and over $28,000 compared to hiring a full-time recruiter, with Vested providing twice as many qualified candidates as all other recruiting channels combined.

Thistle

Stephany Lawrence

Director, People Ops