Case Study: CardNow achieves 90%+ transaction approval rates with Vesta

How Vesta helped CardNow launch their eCommerce store and achieve a +90% transaction approval rate

CardNow, a gift card retailer preparing to launch its eCommerce business, needed to reduce fraud risk while maximizing approvals for legitimate transactions in a high-risk gift card market. To address this, CardNow partnered with Vesta and sought to integrate Vesta’s transaction guarantee platform across both its custom mobile app and eCommerce store.

Vesta implemented its Payment Guarantee solution, providing a single integration for risk review, indemnification, and credit card authorizations across both channels. The rollout took about four weeks and helped CardNow achieve a transaction approval rate above 90%, with zero chargeback liability and a significantly improved checkout experience.

CardNow

Matt Frye

Chief Executive Officer