Case Study: Grupo Diana sharpens purchasing decisions with Vesper price forecasts

Vesper’s forecasts a valuable tool in shaping Grupo Diana’s purchasing strategies

Grupo Diana, a major Colombian food producer, faced the challenge of making informed purchasing decisions for palm, soybean, canola, and sunflower oil in the competitive LATAM market. To guide its purchasing strategies, the company turned to Vesper for its price forecasting service and Vesper Price Index.

By implementing Vesper's solution, Grupo Diana gained a powerful tool to determine market direction, decide when to engage in or delay purchases, and strengthen its hand in price negotiations. The results were a more strategic purchasing process and significant cost savings, with even a 2% difference in price quotes representing substantial money saved on hundreds of tonnes purchased monthly. Vesper's data also empowered the company to strategically adapt its product formulas based on forecasted price trends.

Grupo Diana

Jorge Rodriguez

Head of Vegetable Oils and Fat