Case Study: Fonterra improves market insights and negotiation prep with Vesper

Transform meetings with buyers into an interactive experience with Vesper’s visual power

Fonterra, a global dairy nutrition company and the world's leading dairy exporter, faced the challenge of scattered and time-consuming market data analysis. Their sales team, led by Sales Manager Huey van Vliet, needed to consolidate information from various disconnected sources to better understand market trends and prepare for negotiations. They implemented Vesper, a service that centralizes and visualizes dairy market data.

Vesper's solution provided Fonterra with a single platform for all market data, featuring interactive graphs and instant currency conversion. This saved the sales team at least an hour per week by eliminating manual data collection and graph creation. The implementation resulted in stronger negotiation power and increased productivity, as the team could now quickly access visual data to uncover insights and make more informed strategic decisions.

Fonterra

Huey van Vliet

Sales Manager