Case Study: Solarec achieves greater market transparency and faster pricing decisions with Vesper

How Vesper’s transparency helps Solarec be reactive in the market and stimulate customer engagement

Solarec, a large dairy cooperative processing 1.5 billion liters of milk annually, needed to be highly reactive to daily market shifts to secure the best value for its farmers. Its sales team, led by Sales Director Geoffrey Paulus, struggled with the time-consuming task of manually aggregating accurate and comprehensive market data from various sources, which hampered their ability to set prices and engage effectively with customers.

By implementing Vesper's platform, Solarec gained a single, transparent overview of market data, news, and the Vesper Price Index (VPI). This solution saved significant time, replaced inefficient manual processes, and provided the accurate information needed to easily justify pricing strategies to customers. As a result, Vesper helped stimulate more open conversations in the market and empowered Solarec to be more reactive, ultimately creating better value for its farmer owners.

Solarec

Geoffrey Paulus

Sales Director