Case Study: Belgotex Australia achieves a refreshed brand and improved website experience with Vesanique

Belgotex Australia simplifies UX and launches a fresher brand with Vesanique

Belgotex Australia, a leading manufacturer of floors and fabrics, approached Vesanique for assistance with its domestic branding strategy and website development. The challenge was that the existing brand did not resonate with the Australian target audience and suffered from severe inconsistencies in its representation and messaging.

Vesanique conducted a brand workshop and developed refreshed visual and verbal branding strategies to better connect the brand with local audiences. They then built a new, user-friendly website focused on the customer journey, with streamlined copy and tailored landing pages for different sectors. The solution positioned Belgotex Australia for domestic growth with a market-relevant brand that frames its strengths for the Australian marketplace.

Belgotex Australia