Case Study: PepsiCo achieves secure real-time campaign validation with Veryfi

PepsiCo powers 90k secure campaign entries and $1M in rewards with Veryfi

PepsiCo Mexico faced the challenge of running a large-scale national promotion that required processing millions of promotional codes from bottle caps and snack packaging strips. They needed a solution that could reach shoppers across all retail channels, including the nearly 40% who purchase from small stores without receipts, while also preventing fraud and managing the complexity of real-time validations and payouts. Veryfi provided its multi-channel OCR technology, including the Lens SDK, Browser integration, and WhatsApp OCR API, to address this.

Veryfi's solution enabled omnichannel participation via web, mobile app, and WhatsApp, complete with built-in fraud prevention and real-time validation. The results were significant, with Veryfi's technology processing 90,000 secure entries and facilitating the instant distribution of over $1 million USD in rewards. This successfully established a new benchmark for inclusive and secure consumer engagement in the region for PepsiCo.

PepsiCo