Case Study: PepsiCo accelerates receipt validation and unlocks loyalty insights with Veryfi

PepsiCo among Leading Brands Confronting Economic Headwinds with Customer Loyalty Innovations

The customer, PepsiCo, faced a challenge in its loyalty marketing program where its manual purchase validation process was slow, taking 7 to 11 days, and relied on an outside clearing house. To improve its JOY customer loyalty app and gain better consumer insights, PepsiCo sought a solution from the vendor, Veryfi, incorporating its Lens mobile framework for receipt capture and data extraction.

Veryfi's solution used its AI-driven OCR technology to instantly transform receipts into structured data. This implementation slashed PepsiCo's purchase validation time from over a week to just a few seconds. The results included significantly lowered costs, improved fraud prevention, and the unlocking of unprecedented cross-basket insights into customer shopping behavior, all achieved by Veryfi.

PepsiCo