Case Study: HIT Bebidas boosts Back to School campaign engagement with Veryfi

HIT Bebidas drives 1,555 participants in a month-long campaign with Veryfi

HIT Bebidas, a leading Colombian juice brand, faced the challenge of launching a receipt-based "Back To School" loyalty campaign on WhatsApp. They needed to validate thousands of retail receipts in real-time while preventing fraud attempts, a task that required sophisticated OCR capabilities tailored to Colombia's diverse receipt formats. To overcome this, they partnered with Veryfi.

Veryfi implemented an end-to-end solution using its Lens technology and a custom OCR pipeline to process receipts and power a WhatsApp bot. This provided real-time validation, secure prize distribution, and robust fraud prevention. The campaign was a success, engaging 1,555 participants and generating 326 successful claims. The result proved that traditional loyalty mechanics could be effectively digitized and secured for a mobile-first market.

HIT Bebidas