Case Study: GICSA powers WhatsApp-based mall loyalty with Veryfi

GICSA powers loyalty across 8 shopping centers with Veryfi

GICSA, a major shopping center operator, faced a challenge with its traditional loyalty programs, which were not built to handle receipts from dozens of different store formats or provide continuous engagement. To modernize shopper engagement, GICSA partnered with vendor Veryfi to implement a WhatsApp-based loyalty experience powered by its automated receipt intelligence technology.

The solution implemented by Veryfi was Club Pasaporte, a system where shoppers message a WhatsApp number and send photos of their receipts. Veryfi's technology processes these receipts in real-time to validate them, extract data, and instantly award points. This allowed GICSA to run an always-on loyalty program across eight shopping centers, rewarding any qualifying purchase without manual review and generating clean data to understand shopper behavior.

GICSA