Case Study: Workscope achieves stronger brand positioning and investor confidence with Very Own Studio

Workscope increases value by over 200% with Very Own Studio

Workscope, a technology start-up that helps bring order to computing by analyzing data and managing risk, faced the challenge of moving beyond being perceived as a single-product organization as it expanded its suite of software tools. To achieve this growth and make a real impact, they needed a comprehensive rebrand. They partnered with vendor Very Own Studio for services including brand positioning, tone of voice, and visual identity.

Very Own Studio developed a new verbal and visual identity for Workscope, articulating its mission and creating a vibrant brand with an abstract symbol to represent "shining a light on shadow IT." The new playful and eye-catching branding successfully differentiated them from competitors. Following the launch, Workscope underwent several successful rounds of investment, increasing the company's value by over 200%.

Workscope