Case Study: First Base creates a standout Brighton redevelopment brand with Very Own Studio

First Base builds Brighton’s £120m Edward Street Quarter brand with Very Own Studio

First Base, a property redeveloper, was undertaking the largest mixed-use project in Brighton for 25 years, a £120m redevelopment called Edward Street Quarter. Their challenge was to create a distinctive and memorable brand that reflected their vision to build welcoming spaces for the city's vibrant communities. They commissioned Very Own Studio for a comprehensive branding service.

Very Own Studio developed the full brand strategy, including the "Space to Grow" positioning, name creation, and a complete visual identity with a modern, flexible design system. The solution included all marketing materials, spatial design, a website, and art direction for photography. The result was a cohesive and high-quality brand that consistently communicated the client's vision across all touchpoints, from digital assets to large-scale hoardings.

First Base