Case Study: Cartken builds a standout delivery brand with Very Own Studio

Cartken signs Uber Eats partnership after brand launch with Very Own Studio

Cartken, an autonomous robot delivery company originally conceived within Google, needed to transform into a powerful and lasting brand following successful international trials. They engaged the vendor Very Own Studio for a comprehensive branding solution including brand positioning, identity, and art direction to support their ambitious growth plans.

Very Own Studio conducted immersive workshops to define Cartken's core strengths and developed a bright, playful, and dynamic visual identity to differentiate them from competitors. The new branding successfully built confidence in the company's plans, which resulted in Cartken signing a significant partnership deal with Uber Eats shortly after the brand launch.

Cartken