Case Study: Blade unlocks personalized lifecycle growth with Very Good Ventures and Braze

Blade launches a Braze optimization roadmap in 6 weeks with Very Good Ventures

Very Good Ventures partnered with Blade, a premier urban air mobility company, to help them maximize their investment in the Braze customer engagement platform. Despite having a best-in-class marketing stack, Blade's lean team needed to unlock Braze's advanced capabilities to deepen personalization, drive repeat purchases, and optimize the experience for their premium customer base.

Very Good Ventures delivered a strategic playbook with 34 recommendations, including technical optimizations and new campaign use cases. They implemented a custom Braze Design System and launched several next-gen campaigns, providing Blade with a clear, prioritized roadmap that transformed their Braze setup into a powerful growth engine and empowered their marketing team to work more efficiently and personally.

Blade