Case Study: Blade achieves scalable, personalized email CRM with Very Good Ventures' modular HTML design system

Blade builds a modular email system in a week with Very Good Ventures

Blade, a premier urban air mobility company, faced challenges with its outdated email system, which was a single static template requiring manual weekly updates. This system from Very Good Ventures limited design flexibility, resulted in inconsistent branding, and lacked proper accessibility support. Blade needed a modern solution to improve personalization and operational efficiency for its premium brand.

Very Good Ventures developed a custom Modular Design Kit (MDK), a fully HTML-based and component-driven email system. This solution provided Blade with reusable modules for faster campaign assembly, ensured brand consistency with full accessibility and dark mode support, and used Liquid Logic for dynamic personalization. The implementation by Very Good Ventures empowered Blade's marketing team with greater agility and laid the foundation for a scalable CRM infrastructure.

Blade