Case Study: Global Fast Food Chain achieves a unified, privacy‑safe CRM and increased authorizations with Very Good Security

Global Fast Food Chain Securely Supercharges their CRM with VGS Omni-Channel Aliases

Global Fast Food Chain faced a broken marketing and loyalty experience after adding a second payment service provider (PSP) that created duplicate tokens for the same card, fracturing their CRM’s unified customer view. They engaged Very Good Security to restore a single, privacy-safe customer identity using VGS Omni-Channel Aliases via the VGS Vault.

Very Good Security implemented vendor-agnostic omni-channel aliasing that maps processor tokens and PANs to a Global Alias—linking transactions across channels and PSPs without changing the CRM or touching the chain’s infrastructure, reducing PCI/CCPA/GDPR exposure. The solution secured ~10M PAN records per month, enabled a multi-PSP strategy that significantly lowered authorized-transaction rates while increasing authorizations, improved targeting and revenue from personalized offers, and contributed to a rising NPS.