Case Study: Derwen Wholesale strengthens organic visibility with Verve SEO

Derwen Wholesale boosts revenue 78% YoY with Verve

Verve was hired by Derwen Wholesale, the wholesale division of a family-run garden centre, to improve its organic search visibility. The challenge was to make the B2B website more discoverable to trade buyers searching for specific plants and wholesale partners, without confusing it with the consumer-facing brand and while operating in a competitive horticultural market.

Verve implemented a technical SEO audit and built a strategy focused on B2B search intent, including keyword research and on-page optimization. This solution led to a significant improvement, with the average search position rising from 20.3 to 10.3 and a 78% year-over-year revenue increase in Q1 2026.

Derwen Wholesale