Case Study: Orajel achieves faster HCP engagement with Verve's science-humanised MoA

Orajel times pain relief to the exact moment with Verve

Orajel faced a challenge in educating healthcare professionals about the complex science behind its rapid pain relief product. They needed to transform this science into a compelling narrative to make Orajel the first-line recommendation for toothache relief. The vendor, Verve, was tasked with creating a Mechanism of Action (MoA) video to bridge this knowledge gap.

Verve delivered a solution by meticulously examining the science and transforming it into a streamlined, visually engaging, and emotionally compelling MoA video. The video was timed to match the exact moment Orajel begins relieving pain, delivering a clear reason-to-believe. The impact was immediate and highly positive, with the client expressing an urgent desire to share the work globally and praising its high quality and professionalism.

Orajel