Case Study: Paxful achieves authoritative links and higher organic visibility with Verve Search

Paxful wins 147 linking domains with Verve Search

Paxful faced the challenge of risky and oversimplified financial advice being shared without disclaimers on TikTok, a platform popular with teens and young adults. To address this and build site authority, they partnered with the vendor Verve Search on an original research campaign.

Verve Search conducted independent research with a financial psychologist to analyze misleading financial content on TikTok. This award-winning methodology successfully generated significant results, including 147 linking domains and an estimated 5.3 million coverage views, achieving Paxful's goals for top-tier links and increased organic authority.

Paxful