Case Study: Vhi drives stronger Women’s Mini Marathon engagement with Verve The Live Agency

VHI boosts brand recognition by 75% with Verve The Live Agency

Verve The Live Agency has partnered with VHI for nearly a decade to activate their sponsorship of the Vhi Women’s Mini Marathon, the world's largest all-female event with over 40,000 participants. The annual challenge was to find new and meaningful ways to engage with participants before, during, and after the event.

The solution implemented by Verve included a variety of on-course branding and memorable experiences such as the Vhi Wall of Support and the Vhi FanCam. The agency also managed a Relaxation Festival Area and distributed branded giveaways. As a result of these efforts, Verve helped VHI achieve 400,000 brand engagements and a 75% increase in brand recognition.

VHI