Case Study: Karl Lagerfeld drives 47,000 competition entries with Verve The Live Agency

Karl Lagerfeld drives 47,000+ entries with Verve The Live Agency

The fashion brand Karl Lagerfeld aimed to boost engagement and acquire new customers for its FW25 season, particularly around a Paris Fashion Week event and collaboration with Paris Hilton. Their challenge was to drive quality traffic to flagship stores and increase CRM sign-ups. They partnered with Verve The Live Agency to create a seamless, omnichannel activation.

Verve The Live Agency implemented a full-funnel, multi-channel CRM solution. This included developing a creative and media strategy with localized paid ads in key European cities and in-store QR activations, supported by targeted paid social and email campaigns. The campaign generated over 47,000 competition entries, which was nine times the target, significantly increasing engagement and successfully meeting the client's objectives.

Karl Lagerfeld