Case Study: Hockey Ireland achieves sold-out support and 5.8 million impressions with Verve The Live Agency

Hockey Ireland - Customer Case Study

Hockey Ireland tasked Verve The Live Agency with designing, building, and managing the FIH Series Finals event, along with providing full social media promotion to rally public support for the team's Olympic qualification quest. The challenge was to significantly increase social media engagement and drive ticket sales for the tournament.

Verve The Live Agency took over Hockey Ireland's social media accounts, implementing a plan that included player bios, short-form video content, and bespoke fixture announcements. This strategy successfully moved Hockey Ireland from the 12th to the 5th most socially engaged sporting organization in Ireland. Verve The Live Agency delivered exceptional results, including 1 million Facebook reach, 2.1 million Instagram reach, 2.7 million Twitter reach, and 5.8 million total impressions, contributing to a completely sold-out tournament.

Hockey Ireland