Case Study: Guinness Rugby Hotel boosts fan engagement and email signups with Verve The Live Agency

Guinness Rugby Hotel - Customer Case Study

Guinness Rugby Hotel partnered with Verve The Live Agency to build excitement around the Guinness PRO14 Final. Diageo wanted a memorable fan-facing competition that would both reward supporters and generate valuable email data, so Verve created an online campaign experience with data capture at its core.

Verve The Live Agency delivered the Guinness Rugby Hotel competition, centering it on a premium branded experience in the Aviva Stadium corporate box and promoting it across PRO14, Guinness, rugby, and email channels. The campaign generated 63,000 landing page hits, 25,544 competition entries, and 14,800 email marketing database signups, earning Gold at the 2019 Digital Media Awards.

Guinness Rugby Hotel