Case Study: Coca-Cola brings Coke Studio to Electric Picnic with Verve The Live Agency

Coca-Cola drives Coke Studio festival activations with Verve The Live Agency, distributing 29,640 samples

The customer Coca-Cola partnered with vendor Verve The Live Agency to create a gold tier festival activation. Their challenge was to bring the global Coke Studio music platform to life for an 18-30 year old target audience with a focus on diversity and sustainability.

Verve delivered a holistic event experience built around music, creativity, and sustainability. The solution included curating a diverse artist lineup, fostering creative collaborations, and implementing eco-friendly initiatives. The results for Coca-Cola included 29,640 product samples distributed, 30 live music acts, 4,350 branded merchandise giveaways, and 1,010 app downloads.

Coca-Cola