Case Study: The World’s Largest Automaking Company achieves higher engagement and awareness with Verve Group

World’s Largest Automaking Company - Customer Case Study

World’s Largest Automaking Company wanted to build awareness for a new model launch by reaching attendees at a major American auto show and then driving nationwide traffic to its website. To support this, it worked with Verve Group using a two-step targeting approach to connect with auto intenders and auto-show attendees.

Verve Group delivered ads in the auto show’s official mobile app and across nearby hotels and points of interest, then expanded the campaign nationally with a custom audience segment and retargeting. The creative featured a carousel of the car’s photos, design and technology tabs, and dynamic directions to the show. Results were strong, with tap-to-gallery post-click engagement above 2.5%, tap-to-features above 3.25%, average time in ad nearly 25 seconds, and nearly 20% of users spending 30 seconds to 5 minutes in the creative.