Case Study: Warner Bros. boosts ticket sales and brand awareness with Verve

Warner Bros. boosts horror film awareness with Verve's 40s video watch time

The customer Warner Bros., a leading global media company, sought to build brand awareness and drive ticket sales for a supernatural horror film release. They partnered with the vendor Verve Group to address this challenge.

Verve implemented a precision targeting solution using custom audience segments like horror film enthusiasts and Hispanic moviegoers, identified via in-app behavior and device settings. They used geofencing around theaters during opening weekend and served expandable video ads, including at a key industry event. This approach drove strong engagement, achieving a 40-second average interstitial video watch time and a 3% post-click engagement rate to the site, successfully boosting consideration and ticket sales for Warner Bros.

Warner Bros