Case Study: U.S. theatrical achieves nearly double engagement at point of ticket purchase with Verve Group

U.S. theatrical - Customer Case Study

Supernatural Film, released by a major motion‑picture entertainment company, needed to build awareness and drive ticket sales ahead of its U.S. theatrical debut. Verve was engaged to reach horror‑film enthusiasts and Hispanic moviegoers at key moments—especially near ticket purchase—using in‑app and device‑based targeting, geo‑fencing around theaters and events like VidCon, and expandable video creative.

Verve implemented custom audience segments, geo‑fenced theaters during opening weekend, and served expandable and pre‑roll video ads that drove strong engagement: average time in interstitials exceeded 40 seconds, pre‑roll completion rates were above benchmark (with Hispanic moviegoers delivering higher CTR and most clicks), and post‑click engagement to site topped 3.0%. Pairing blended targeting with the expandable creative produced engagement rates nearly double Verve’s benchmark.