Case Study: Turkish Airlines boosts mobile engagement with Verve Group's programmatic DOOH campaign

Turkish Airlines boosts CTR 10x and social visits 41% with Verve Group

Turkish Airlines sought to strengthen its global brand awareness and drive mobile engagement through creative, tech-driven methods. To achieve this, the airline partnered with Verve Group for an innovative advertising solution.

Verve Group implemented a programmatic digital out-of-home (DOOH) campaign that synced real-time ad buys on outdoor screens with hyper-local mobile display ads across three continents. This integrated strategy resulted in a dramatically higher click-through rate, delivering a 10x higher CTR and a 41% increase in social media visits for Turkish Airlines.

Turkish Airlines