Case Study: Toyota Turkey boosts hybrid car sales with Verve Group's programmatic DOOH

Toyota Turkey boosts hybrid sales by 44% with Verve Group

The customer, Toyota Turkey, faced the challenge of raising awareness for its hybrid vehicles in a market that had been slow to adopt them. To achieve expansive reach and maximize its media spend, it partnered with vendor Verve Group to utilize programmatic digital out-of-home (DOOH) advertising for precision targeting.

Verve's DSP activated digital billboards across Istanbul, running dynamic ads informed by real-time data like traffic patterns and fuel consumption. This solution drove a 44% year-over-year increase in hybrid motor sales for Toyota Turkey. The campaign was so successful that the customer committed 25% of its future ad spend to programmatic DOOH with Verve.

Toyota Turkey