Case Study: The Meet Group achieves 32% revenue growth with Verve Group

The Meet Group boosts Verve revenue 32% in 3 months with hybrid integration

The Meet Group, a dating company operating apps like MeetMe and Tagged, sought to increase its overall ad revenue and the share of inventory purchased through in-app bidding. They needed a reliable partner with flexible integration options to improve the efficiency of their ad stack across various formats, leading them to work with Verve Group.

Verve Group implemented a hybrid monetization solution for The Meet Group, utilizing JS tags, the HyBid SDK for in-app bidding, and an Amazon TAM integration. This flexible setup served high-quality banners, videos, and native ads. As a result, The Meet Group increased its revenue from Verve by 32% within three months, and Verve became one of their top five demand partners.

The Meet Group