Case Study: SmartNews boosts revenue and fill rates with Verve

SmartNews boosts revenue 141% with Verve Group

SmartNews, a leading news app, sought new high-quality demand partners to increase fill rates and eCPMs for its display ad inventory. They partnered with the vendor Verve Group to address this monetization challenge using solutions like Verve’s Brand+ Marketplace.

Verve implemented a multi-pronged solution including a Prebid integration and pre-packaged deals to boost demand competition. This approach led to significant results for SmartNews, including a 141% quarter-over-quarter revenue growth and a 56% increase in eCPM on Android. Verve’s strategy successfully unlocked new demand and solidified a key strategic partnership.

SmartNews