Case Study: Smadex boosts ad impressions and lowers CPI with Verve Group’s Connected TV inventory

Smadex cuts CPI by 55% with Verve Group

Smadex, a performance DSP, sought high-quality connected TV (CTV) supply to complement its mobile campaigns and open new opportunities for its mobile clients to optimize their return on ad spend. To achieve this, they turned to the Verve Group and its Brand+ Marketplace service.

Verve implemented CTV as an endpoint for Smadex on its Brand+ Marketplace, providing access to premium inventory and pre-packaged deals. This collaboration resulted in a massive 5.6x increase in ad impressions. Most significantly, Smadex's advertisers saw a 55% decrease in their cost per install (CPI), dramatically improving their return on ad spend.

Smadex