Case Study: Ricola boosts customer engagement with Verve Group's weather-triggered ad campaign

Ricola drives customer engagement by 2.04% CTR with Verve

Ricola, a Swiss company specializing in herbal products, sought to build awareness for using their products as a remedy for allergy symptoms. Their challenge was to broaden their year-round appeal and drive sales beyond the traditional cold and flu season. To achieve this, they partnered with the vendor Verve Group.

Verve Group implemented a solution using geotargeting tactics based on local pollen counts. When the pollen count was high, ads were triggered on devices within a five-mile radius of stores selling Ricola products. The campaign utilized high-impact rich media banners that expanded with brand messaging and a scrollable map to show nearby purchase locations. This strategy by Verve Group was highly successful, yielding a 2.04% click-through rate, a 3.05% tap-to-landing page rate, and a 6.15% scroll-to-map rate.

Ricola