Case Study: PicsArt achieves 30% monthly revenue growth with Verve Group

PicsArt boosts monthly revenue 30% with Verve Group

PicsArt, a leading image and video editing app with a large global community, needed an ad exchange to drive yield and introduce its inventory to premium worldwide demand. The company sought a monetization partner, Verve Group, that prioritized ad quality and user experience to protect its app from bad ads while increasing revenue.

Verve Group's Brand+ Marketplace team implemented an effortless Ad Tag integration, which later progressed to an SDK integration to unlock more innovative ad formats. Through close collaboration and the creation of private marketplace deals, Verve increased the value of PicsArt's inventory. This partnership resulted in a 30% increase in monthly revenue, more than doubled average daily revenue within six months, and made Verve Group PicsArt's top monetization partner in the APAC market.

PicsArt