Case Study: OTTO achieves 244% ROAS on iOS with Dataseat (part of Verve)

OTTO unlocks 244% ROAS with Verve

OTTO, Germany's largest e-commerce platform, faced challenges in mobile performance marketing due to Apple's evolving privacy standards, which made traditional iOS measurement and optimization strategies inefficient. They needed a partner to help launch their first SKAN campaign focused on return on ad spend and to scale campaigns without device IDs. OTTO turned to the Verve Group and its Dataseat platform for a solution.

Verve Group implemented a privacy-first strategy using contextual optimization methods built for SKAdNetwork. They redesigned OTTO's conversion value schema to track high-intent actions, enabling optimization for return on ad spend. This solution delivered a 244% return on ad spend and provided over 80% visibility into post-install events, successfully laying a foundation for OTTO's next phase of growth on iOS.

OTTO