Case Study: Opera Ads achieves 436% interstitial ad revenue growth with Verve

Opera Ads drives 436% interstitial ad revenue growth with Verve

Opera Ads, the advertising platform by global web innovator Opera, sought to explore new interstitial ad formats to meet growing brand demand and unlock new revenue growth. As a privacy pioneer, the company partnered with vendor Verve Group to activate these new formats and benefit from Verve's enhanced video offerings.

Verve Group implemented interstitial ad formats for Opera Ads and conducted a comprehensive review and optimization of its DSP enablements. This solution drove significant, measurable impact, including a 436% revenue growth for interstitial ads and a 717% revenue growth for video ads. Verve also ensured the new format did not cannibalize existing ones.

Opera Ads