Case Study: Microsoft boosts app ad revenue with Verve Group

Microsoft boosts ad revenue 20% quarterly with Verve

Microsoft, a global software company and app publisher, sought a new app monetization partner to maximize ad earnings for its Windows 10 developers. Their challenge was to find a global solution that could deliver high yields with consistency, transparency, and reliability for over 100,000 publishers.

Verve addressed this by integrating its Brand+ Marketplace into the Microsoft advertising ecosystem, providing a Windows 10 ad SDK and access to private marketplace deals. This solution gave developers immediate access to Verve's global demand network. The partnership resulted in a consistent 20% increase in average quarterly ad revenue for developers, with significant growth in key regions and Windows Store traffic.

Microsoft