Case Study: Meitu doubles ad revenue with Verve Group's Ad Tag

Meitu boosts ad revenue by 2x with Verve Group

Meitu, a developer of popular photo-editing apps like BeautyPlus with over a billion users, sought a flexible solution to maximize its programmatic ad revenue without compromising the in-app user experience. They partnered with vendor Verve Group to implement its Ad Tag and API technology.

By integrating Verve's monetization technology, Meitu gained access to Verve Group's premium global demand. This solution resulted in a massive revenue increase of 280% on Android and 86% on iOS for the BeautyPlus app, effectively doubling overall ad revenue while maintaining a positive experience for its users.

Meitu