Case Study: Luxury Watch Retailing Company achieves affluent-audience targeting and increased local store visits with Verve Group

Luxury Watch Retailing Company - Customer Case Study

A niche luxury retailer that had just opened a new store wanted to build awareness of its products and drive foot traffic to the location. The retailer worked with Verve, which developed a custom affluent-consumer audience and geo-fenced the new store to deliver a mobile ad featuring the product, a map to the nearest store, and one-tap turn-by-turn directions.

Verve’s two-pronged solution—audience targeting plus location-based mobile creative—drove strong engagement: nearly a 0.7% click-through rate, almost 14 seconds spent in-ad, and a post-click landing-page engagement rate above 7% (nearly double Verve’s standard), demonstrating the campaign reached the intended luxury shoppers and encouraged store visits.