Case Study: LinkedIn cuts CPI by 38% and scales app activations with Dataseat (Verve)

LinkedIn cuts CPI by 38% with Verve

LinkedIn, the world's largest professional networking platform, faced challenges scaling its app user acquisition under Apple's SKAdNetwork (SKAN) privacy framework. Navigating crowd anonymity and schema design required deeper expertise. To achieve efficient growth, LinkedIn partnered with the vendor Verve Group, utilizing the full-service SKAN optimization support from Dataseat, which is part of Verve.

Verve Group implemented a comprehensive SKAN strategy, managing the entire campaign lifecycle from compliant setup to performance-driven optimization. This collaboration enabled LinkedIn to scale efficiently across multiple regions. The results included a 38% reduction in cost per install, over 90% visibility into post-install events, and a 39% reduction in cost per app activation, unlocking consistent and cost-efficient app growth for over a year.

LinkedIn