Case Study: Large National Retailing Company achieves increased foot traffic and engagement with Verve Group

Large National Retailing Company - Customer Case Study

The Large National Retailing Company wanted to boost online and in-store holiday sales by positioning itself as a one-stop destination for stylish gifts. Verve Group helped by targeting luxury holiday shoppers and women ages 25–54 with geo-fenced mobile ads around the retailer and competitors, using its Tap to Map location-based creative.

Verve Group’s campaign highlighted gift options across multiple departments and let shoppers either browse the full assortment or get turn-by-turn directions. The effort increased foot traffic, with exposed consumers more likely to visit within 14 days, and delivered strong engagement with over a 0.6% click-through rate and over a 6.0% tap-to-site rate.