Case Study: Krispy Kreme achieves 25% higher engagement and drives store visits with Verve Group's Tap to Map

Krispy Kreme - Customer Case Study

Krispy Kreme ran a National Doughnut Day promotion giving away a free doughnut to drive engagement, boost brand loyalty, and attract new customers. To make it easy for consumers to find nearby stores, Krispy Kreme partnered with Verve and used Verve’s Tap to Map location‑based ad experience.

Verve targeted a custom audience of quick‑serve restaurant frequenters and users within a 5‑mile radius of nearly 300 locations, dynamically showing the two closest stores and offering tap‑to‑get directions. The campaign drove strong engagement: 2.31% of users tapped to locate a nearby Krispy Kreme (25% above previous benchmarks) and average brand engagement was 26 seconds—nearly the length of a 30‑second TV spot—indicating increased intent and foot traffic.

Krispy Kreme