Case Study: Krispy Kreme boosts mobile engagement and store visits with Verve Group

Krispy Kreme boosts tap-to-map rates by 25% with Verve Group

Krispy Kreme, a quick-serve restaurant chain, sought to increase brand loyalty among its existing customers and attract new ones for a National Doughnut Day promotion. The company partnered with the Verve Group to develop a mobile engagement campaign that could deliver measurable results in a competitive market.

The Verve Group implemented a solution using strategic audience segmentation, geo-fencing around store locations, and interactive ad formats. This approach resulted in a campaign that significantly outperformed industry benchmarks, achieving a 25% higher tap-to-map rate and an engagement duration that was twice as long. The Verve Group successfully helped Krispy Kreme meet its promotional objectives.

Krispy Kreme