Case Study: Juice Brand achieves nearly 25% store conversion and sub-$0.10 cost per store visit with Verve Group

Juice Brand - Customer Case Study

Juice Brand, an internationally distributed CPG company working with a non-profit to spotlight gaps in access to fresh produce, needed to both drive foot traffic to retailers selling one of its juice lines and raise awareness about food access in underserved communities. To do this it partnered with Verve, leveraging Verve’s audience segmentation, geo-fencing of retailers, and a geo-aware Tap to Map ad format to reach customers at the moment of purchase.

Verve targeted custom segments (charity donors and volunteers, dynamic doers, premium juice purchasers, and marathon/fitness-event attendees), geo-fenced retailers, and used expandable Tap to Map and landing-page ads that provided directions and promoted the social campaign (with produce donated for each engagement). The campaign delivered a nearly 25% store conversion rate, cost per store visit under $0.10, over 10% of users scrolled to find a retailer and tapped to the site or map, and average ad time exceeded 20 seconds (about 5 seconds above Verve’s benchmark), demonstrating strong engagement and efficient in-store impact.