Case Study: International Quick‑Service Restaurant achieves nearly 25% visit lift with Verve Group

International Quick-Service Restaurant - Customer Case Study

An international Quick‑Service Restaurant chain partnered with Verve to run year‑round, location‑based campaigns aimed at increasing in‑store traffic, driving consideration and sales, and raising awareness for new products. The brand’s challenge was to maintain a continuous local presence across diverse audiences (frequent QSR diners, business travelers, families, young males) and target consumers near its restaurants and competitors at 1, 5, and 10‑mile radii.

Verve implemented its hallmark location‑based creative experience—highlighting menu items, promoting offers, and displaying maps to nearby locations—which delivered above‑benchmark engagement: CTRs of 0.4–0.6%, map engagement of 3.0–3.5%, and tap‑to‑landing engagement of 5.0–6.5%. The program drove a store conversion rate of 4.5–5.25%, an average visit lift of almost 25%, an overall cost per visit of about $1.00, and a cost per incremental visit around $7.00.