Case Study: International CPG Candy & Cereal Brand drives 25%+ incremental store visits and sub-$0.80 cost-per-visit with Verve Group

International CPG Brand - Customer Case Study

Candy and Cereal Brand, an international CPG, sought to boost sales of two product lines during the back-to-school period by driving consumers to its website and to retailers. They worked with Verve, leveraging Verve’s mobile audience targeting and Verve Momentum™ analytics to create and measure a campaign focused on site visits and in-store traffic.

Verve implemented four custom audience segments (heavy purchasers, moms, shoppers near Walmart locations, and Walmart shoppers), served family-friendly creative with store-locator and site CTAs, and used Verve Momentum to quantify incremental lift. The campaign delivered a CTR >0.5% (about 60% above industry average), nearly 3.0% store-conversion rate, and under $0.80 cost per store visit; “back to school” moms drove one of the lowest cost-per-visit rates and the highest incremental store-visit lift (more than 25% vs. unexposed moms), with additional strong performance from price-sensitive grocery and health & beauty shoppers.