Case Study: Hövding achieves 30% sales growth with Verve

Hövding increases sales by 30% with Verve

The customer, Hövding, a Swedish company known for its innovative airbag for cyclists, sought to promote its product and drive an increase in website visits and sales in Berlin. Their challenge was to effectively target cyclists and encourage a safer cycling environment. They partnered with the vendor Verve Group to execute a digital out-of-home (DOOH) advertising campaign.

Verve implemented a targeted DOOH solution using its premium inventory and geotargeting capabilities through its DSP. The campaign focused displays within a 1km radius of stores selling Hövding's products in central Berlin. This strategy resulted in over 1.55 million impressions and successfully increased the customer's annual sales by 30%, while also generating a 38% annual increase in website visits from Germany.

Hövding